Breaking American Tourism Record with New Stats, Strengthening US Economy...

The tourism boom of 2024 shows Mississippi joins the list of record-breaking states, while Wisconsin sets another milestone, North Carolina grows stronger, Kentucky rises higher, Tennessee achieves historic spending, and California holds its crown. Each state’s new stats reflect growth, resilience, and pride...

Wisconsin Leads with a Tourism Hat Trick

Wisconsin stood out in 2024. The state recorded $25.8 billion in total economic impact from tourism. That marked the third consecutive year of record-breaking results. Visitor numbers soared to 114.4 million, higher than pre-pandemic levels. The impact spread widely. Rural counties saw sharp rises in spending. Adams County alone grew by nearly seven percent in one year.

Tourism generated $1.7 billion in state and local tax revenue. That sum provided essential funds for schools, healthcare and infrastructure. It also reduced the tax burden on households. Employment figures were just as striking. About 182,000 full and part-time jobs were supported by visitor spending. Wages and household incomes climbed as hotels, restaurants and events thrived.

For 2025 the outlook is strong but uncertain. Wisconsin invested heavily in marketing, including culinary promotions and national advertising. The aim is to attract new visitors and lengthen stays. But the risk of weaker international demand remains. Domestic tourism will need to carry much of the weight again...