Shimano And Trek Promote Message Of Inclusion Through Project One


Shimano And Trek Promote Message Of Inclusion Through Project One


[Waterloo, WI] Today, Trek launched a stunning one-of-a-kind Checkpoint SLR in tandem with its long-time partners at Shimano, telling a story of unity, freedom, and inclusion offered down the gravel road. The Shimano x Trek United in Gravel Checkpoint SLR features a bespoke paint scheme that`s a true one-of-one, designed with input from Shimano as the brand launches its United in Gravel campaign.

You are unique. Your bike should be, too.

Shine like the sun. Blend into the night. Stand out from the crowd. Be one with the forest. No matter your style, Project One ensures you bike will match perfectly. With a seemingly endless palette of colors to choose from, plus stunning designs from our team of artists, Project One allows you to saddle up with self-expression on a one-of-a-kind ride that’s masterfully painted just for you.

But this Checkpoint SLR is more than just a beautiful bike. It also serves as a physical manifestation of the long-time partnership and shared values between Trek and Shimano. It invites riders to look deeper into each person they saddle up beside and reminds us that no matter where we come from, from the plains of Wisconsin to Sakai City, Japan, we can unite for a better, more inclusive cycling community...


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- - Volume: 11 - WEEK: 49 Date: 12/8/2023 2:52:46 PM -