Nation’s largest Black-owned cause marketing agency proves diversity is good for business

MILWAUKEE, WI, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Diversity, equity and inclusion are good for business at CMRignite, the nation’s largest Black-owned cause marketing agency. The firm, based in Milwaukee, Wisconsin, has been able to achieve exponential growth in staff and revenue by prioritizing diversity as a best practice for its business model.

 Since the company was founded by Jacqueline Moore in 1995, CMRignite has been on a mission to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. While many agencies struggle to hire and retain diverse talent, CMRignite has intentionally and methodically built a staff that is 70% Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. In addition, the company acquired a Washington D.C.-based marketing agency in 2022, creating an even more diverse team of creatives and communicators....
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