How Starbucks is redefining its future by learning from the competition

Starbucks is adding more customizable and colorful non-coffee beverages as the popularity of 7Brew and Dutch Bros continues to grow

At the start of Brian Niccol’s tenure as CEO of Starbucks nearly 18 months ago, the “Back to Starbucks” strategy focused on reviving the company’s past successes, drawing inspiration from policies that had defined its earlier years.

This approach emphasized a return to a pared-down, coffee-centric menu and the addition of more comfortable seating in cafes, aiming to recreate that nostalgic Starbucks experience. Niccol envisioned a resurgence of customers lingering in cafes, working on their laptops over a mug of dark roast coffee — a stark contrast to today’s bustling Starbucks lobbies, where crowds gather to wait for their mobile pickup orders...

   ...more

RSK: Sometimes it is best to go back to your original strategy in order to move ahead. Keeping a few of the new systems that complimented the old.