AI Is Changing the Calculation on Self-Guided Apartment Tours

Property management is undergoing a quiet revolution. Tasks that once required human attention are increasingly being automated or at least considered for automation. Rent collection happens through online portals. Maintenance requests flow through apps. Access control uses smart locks and mobile credentials. Resident communication happens via chatbots. The relentless push toward operational efficiency has touched nearly every aspect of multifamily operations, and property tours have become one of the most contested battlegrounds in this transformation.

Self-guided tours seemed like an obvious candidate for automation even before the pandemic forced the issue. The technology was straightforward...   ...more

RSK: It is hard to replace the human touch but in a pinch, AI will have to do, then add the human touch.