Key Points
- A
growing number of consumers are seeking out third spaces and membership
clubs focused on wellness to improve their health while also
socializing.
- Though the concept of third places is not new, the
form and structure of these spaces has transformed significantly over
the past few years, especially in a post-pandemic and digital age.
- Companies like Bathhouse, Othership and Glo30 have hopped on the trend, offering third spaces centered around wellness with opportunities to foster social connections.
A few years ago, Grace Guo began to crave places in New York City where hanging out with friends didn’t have to involve alcohol.
Newly sober and surrounded by friends who also chose not to drink, Guo said she wanted alternatives to the typical social scene. After some research, she landed on Bathhouse and Othership: social wellness clubs designed to create communities around improving health...
...more
RSK: New old concept. They could go hand and hand with Pickleball Clubs. Opportunity here to find them a space.
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- - Volume: 26 - WEEK: 12 Date: 3/18/2026 5:50:52 PM -