Not long ago, the apartment search looked like this: open Google, type “apartments near me,” scroll through a handful of listings, and schedule a tour. That funnel is changing faster than most landlords realize. ChatGPT now holds roughly 80 percent of the AI search market and processes more than two billion queries daily and a growing share of those queries are people trying to figure out where to live. ChatGPT has already reached about 12 percent of Google’s total search volume, achieved in less than three years, a pace that has no real precedent in the history of how people find information online. For the multifamily industry, which has spent years optimizing for Google and paying for placement on listing platforms, the rise of AI as a primary search tool is not a future problem. It is a present one.The way AI search works is fundamentally different from what came before it. Google’s model is built around ranking pages and sending users somewhere else to get their answer. AI tools like ChatGPT synthesize information and deliver a response directly, often without a click ever happening...
RSK: Ai may not return the most results in a search but it will return the best ones that had a positive experience. And it seems searches are heading this way.
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- - Volume: 26 - WEEK: 14 Date: 3/31/2026 9:41:18 PM -