New research out of Dallas is adding fuel to one of real estate’s most persistent debates. A study analyzing two decades of transactions found that homes sold as “pocket listings,” or off-market deals, achieved an average 1.7% price premium compared to MLS-listed properties. But that edge appears fragile. After the introduction of the Clear Cooperation Policy, the premium dropped to statistically insignificant levels, suggesting the advantage may have already been competed away. The findings also cut against other industry research, with some firms arguing that sellers who avoid the MLS typically leave money on the table.Pocket listings have long been controversial because they sit at the intersection of privacy, profit, and fairness. Supporters argue they give sellers more control, reduce friction, and create a sense of exclusivity that can drive higher prices. Critics see them as inherently limiting exposure, raising concerns about transparency and even potential discrimination. That tension led to the National Association of Realtors’ Clear Cooperation Policy, which requires listings to be submitted to the MLS within a short window of public marketing...
RSK: I believe the seller should have control over this. Tell them the facts and see if they would like a pocket listing for a few days before the MLS rules or the unspoken rules of the industry kicks in. I do think however that the most exposure to the property often times yields a better price.
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- - Volume: 26 - WEEK: 16 Date: 4/14/2026 10:04:41 PM -