Spatial Branding Is Turning Offices Into a Company’s Most Powerful Storytelling Tool

...The approach requires a fundamentally different starting point than conventional interior design. Where traditional workplace design begins with function, how many people need to sit, where the conference rooms go, how circulation flows, spatial branding begins with meaning. What is the story this company needs to tell? What does the physical environment need to make someone feel when they walk in for the first time? What should an employee understand about where they work just from moving through the building on an ordinary Tuesday? Answering those questions well demands research into the company’s history, its values, and the audience it’s designing for, whether that’s clients, recruits, or the employees who will spend the most time inside...   ...more

RSK: Excellent idea if you can make it work.

Ken Notes: EPIC is on this path...