Introduction
For the past several hundred years, brokers have driven commercial real estate leasing by pushing listings to tenants though advertising, literature, broker-to-broker relationships and social contacts.
Today, the Internet has flipped lease marketing on its head. Tenants are using the internet to drive commercial real estate leasing . . . pulling buildings and brokers to them.
Tenant-Driven Leasing
When tenants do the driving they search for a building . . . not for a broker. Tenants start their search for a new location using the internet. The internet provides them with the comfort, speed and convenience they want when trying to identify a building. When they find a building of interest, they will contact the broker directly or quite possibly visit the broker’s website and then give the broker a call.
What Brokers Need To Do...
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- - Volume: 26 - WEEK: 12 Date: 3/17/2026 8:37:36 PM -